CHIYODA-KU, TOKYO, JAPAN, December 22, 2021 /EINPresswire.com/ — RECIKA Co., Ltd (HQ: Tokyo, Chiyoda-ku、CEO：Chris Dai), Dentsu Inc. （HQ: Tokyo Minato-ku、President：Hiroshi Igarashi), & Dentsu Cross Mind Inc. aka “DXB” (HQ: Tokyo Minato-ku、President：Tadatoshi Kawabe), will collaborate in a joint analysis effort to create an all-in-one service. Customers can successfully handle their very own private information whereas making certain confidentiality of their info by means of blockchain expertise. The joint analysis will purpose to create a brand new system of personalised advertising and marketing for the meals & beverage trade, and the healthcare trade the place sufferers’ data-confidentiality is a should. By way of offering an information transmission service with safe administration of person’s pursuits, biometric, and habits information.
The GDPR/CCPA has triggered a quickly spreading international motion to guard web customers’ private info. In consequence, numerous platforms have begun to tighten restrictions on third get together person information provision, resulting in elevated issue in offering high quality info that meet the wants of customers.
【The imaginative and prescient of the joint analysis effort】
Blockchain is a distributed ledger expertise that’s extremely proof against information tampering. Combining blockchain with cryptography makes it attainable for information transmission to keep up a excessive degree of confidentiality. The three firms, utilizing blockchain, purpose to analysis and develop a advertising and marketing platform that may safely and precisely reply to info that meets the true wants of customers. Initially, the analysis will concentrate on personalised advertising and marketing for sufferers’ confidential information within the healthcare trade, and the meals and beverage industries. The advertising and marketing information will come from person’s pursuits, habits and biometric information, paired with safe information administration enabled by the blockchain.
【The way forward for personalised advertising and marketing and the objectives of the platform】
From the attitude of non-public information, the primary function that firms play in information retention will finally shift to shoppers. This shift can even result in adjustments in shoppers’ buying habits, permitting for the collaboration of knowledge alternate between firms and shoppers. The analysis effort goals to facilitate this information alternate, the place customers may be supplied with probably the most optimum and desired suggestions, in a safe and acceptable method.
① In 2020, analysis started on whether or not a person’s desires/preferences could possibly be happy within the restaurant trade, by means of a personalised suggestion engine (alpha model). Aiming for public launch in 2022.
② Within the midst of 2021 COVID19 disaster, the businesses started joint analysis within the healthcare sector to advertise the well being of staff. Aiming to conducting an illustration experiment in 2022 or later. By incorporating consciousness information and life logs together with biometric info (dietary analysis indexes estimated by physique composition, variety of steps, sleep logs, coronary heart charge information, and so on.), the aim is to offer extremely passable info to particular person shoppers.
＜RECIKA Firm Profile＞
RECIKA gives help for brand new enterprise creation that require the most recent blockchain expertise, starting from consulting to co-creation enterprise partnerships. RECIKA is at present specializing in increasing makes use of of blockchain by offering a Stay streaming + Digital content material (NFT) gross sales platform and market building service for NFTs (Non-Fungible Token).
Location: 100-0004 Tokyo, Chiyoda-ku, Otemachi 1-6-1, Otemachi Constructing, sixth flooring
CEO: Chris Dai
Established: Dec 2018
Enterprise Description：Decentralized Ledger Expertise DLT (Blockchain) system improvement, enterprise consulting, in-house developed SaaS providers.
Recika Co., Ltd